Largest National Network of Hormone Experts Shares Their "Oprah Effect"

Boca Raton, FL - May 28, 2009 - Tonight at 9 p.m. EST, CNBC will air "The Oprah Effect," an hour-long special documenting the explosive effects Oprah Winfrey's influence can have on a company's business. Florida-based BodyLogicMD, the nation's leading network of anti-aging physicians focused on bioidentical hormone therapy, can speak firsthand about the positive effects Oprah had on the company and its physicians when bioidentical hormones was featured on "The Oprah Winfrey Show" in January.

"When bioidentical hormone replacement therapy appeared three times as the featured topic on the ?Oprah Winfrey Show? in January 2009, Oprah's personal testimony of the negative effects of hormone imbalance sent millions of women online in search of more information, " said Patrick Savage, president of BodyLogicMD. "Our offices were overwhelmed by the immediate response from women seeking bioidentical hormone replacement therapy treatment for their menopause symptoms. ?The Oprah Effect? resulted in a dramatic rise in awareness and acceptance among consumers nationwide of the benefits of bioidentical hormone replacement therapy."

Patrick Savage was the keynote speaker and presented his analysis "The Oprah Effect" in April at the American Academy of Anti-Aging's World Congress Conference in Orlando, Florida, which attracted thousand of physicians from across the Globe.

So what was the "Oprah Effect" on BodyLogicMD's business? It experienced a 450 percent increase of people wanting to learn more about bioidentical hormone replacement therapy. It also saw a 400 percent increase in the number of new patients scheduled. In January alone, employees spoke with nearly 10,000 prospects - an average of 400 potential new patients per physician - translated into 20 prospects per day per office.

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