Testosterone drives men to buy fast cars | October, 2009

According to a recent article on CBCNews.com, testosterone is what drives a man’s desire to own nice cars. CBC News reported on a study published in the journal of Organizational Behaviour and Human Processes, which attributed the male sex hormone testosterone to being the driving force behind a man’s need for speed. Researchers at Concordia University’s John Molson School of Business asked 39 willing men to take a spin in a $150,000 Porsche 911 Carrera Cabriolet. The men were then asked to drive a 16-year old Toyota Camry. After cruising around the streets of Montreal, the men’s saliva was tested for testosterone levels. Interestingly enough, the men’s testosterone levels were higher driving in the sports car than they were driving in the out-dated sedan.

Read the full article: Testosterone drives men to buy fast cars