Facebook Triggers Same Hormone As Cuddling

April 2011 - Scientists recently made a hormonal breakthrough in the growing world of social media. Studies revealed that when users engage with one another on Facebook, levels of oxytocin increase. Oxytocin is a chemical that has been dubbed the "cuddle hormone" because of its role in the mediation of emotional experiences - especially those associated with intimate relationships. Oxytocin is produced by the hypothalamus gland in the brain. Levels of oxytocin increase with physical contact, initiating a series of events that lead to arousal.

Now scientists are saying that Facebook users can facilitate the production of oxytocin by simply engaging and interacting with their friends. Higher levels of oxytocin have been found to promote empathy and kindness and the effects of the hormone can last up to an hour after the virtual interaction takes place. The release of the cuddle hormone reportedly produces a calming effect and researches say that this effect has a lot to do with the social interaction that the Facebook platform provides.

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